During National Diabetes Month, Lark Health Supports National Effort to Raise Awareness of Prediabetes

New PSAs Emphasize Prevention of Type 2 Diabetes

 
 Lark Health Diabetes Prevention Program.
 

MOUNTAIN VIEW, Calif., Nov. 15, 2018 /PRNewswire/ -- 

Leading health organizations are partnering this World Diabetes Day to raise awareness that more than 1 in 3 American adults has prediabetes, a serious condition that increases their risk of developing type 2 diabetes, heart attack, and stroke. Despite its prevalence, nearly 90% of people with prediabetes don't know they have it, and awareness is crucial since prediabetes can be reversed through lifestyle changes such as healthy eating and increased physical activity. November is National Diabetes Month, which means now is a better time than ever to consult a doctor, a local office, or a CDC-led National Diabetes Prevention Program about how to reverse prediabetes.

The American Medical Association (AMA), and Centers for Disease Control and Prevention (CDC), along with the Ad Council, have released new PSAs that build on the successful awareness campaign that has helped millions of Americans learn their risk for developing type 2 diabetes. The new, lighthearted PSAs run through humorous scenarios that highlight how the viewer and those close to them — whether it's them, their boss, or their boss's boss — are at risk of type 2 diabetes. Lark Health is proud to lend its support to the campaign, which raises the alarm about prediabetes and emphasizes the positive message that prediabetes can often be reversed through everyday lifestyle changes. The campaign encourages people to take a short online risk test at DoIHavePrediabetes.org and speak with their doctor to confirm their diagnosis. The website features lifestyle tips and connects visitors to the National Diabetes Prevention Program.

"Prediabetes is a ticking time bomb, but if someone is diagnosed at this stage, there's still enough time to reverse the condition and avoid health complications," said Dr. Rosemary Ku, MD, MBA, MPH, Chief Medical Officer at Lark Health. "Early detection is critical to helping as many people as possible live their lives to the fullest. Lark is proud to support this effort and provide the scalable, accessible, and clinically-driven tools and coaching necessary to have helped hundreds of thousands to reverse prediabetes."

Prediabetes can often be reversed through weight loss by healthy eating and increased physical activity. Diagnosis is critical, as research shows that people are much more likely to make the necessary lifestyle changes once they are aware of their condition. A rise in incidence of type 2 diabetes presents a significant threat to healthcare in the United States, including eating up an increasingly large proportion of medical spending. In an effort to reverse this trend, Lark is supporting the national effort and working to make an impact through it's rapidly growing Digital Diabetes Prevention Program.

Additional information on the campaign is available online at DoIHavePrediabetes.org and information about Lark's Digital Diabetes Prevention Program is available at www.lark.com/dpp-diabetes-prevention-program.

About Lark Health 


Lark Health is the leading digital health company using health coaching, AI, smart connected devices, and clinical science to deliver scalable, positive health outcomes. Lark works with three out of the top five national payors and dozens of self-insured employers who have chosen the chronic care platform based on it's proven, scalable outcomes and member engagement for managing multiple disease states. Lark is deployed to improve the lives of over 1.5 million through its diabetes prevention, diabetes care, and hypertension care programs. Lark employs cutting-edge artificial intelligence to provide real-time, personalized 24/7 support and counseling combined with human coaches and connected device technology. The company was named "Most Innovative Digital Health Product of the Year" by Forrester Research, "Top 10 Most Innovative Companies in the World" alongside Uber and Airbnb, and Google's "Best of the Year", and it's outcomes have been published in 11 peer-reviewed journals and analyst reports. To learn more, visit www.lark.com.

Media Contacts: 
Cameron Jacox 
cameron@lark.com
1-617-583-3401

 Lark Health: 24/7 care for those with chronic conditions.
 

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