inside the struggle to create great apple watch apps

August 5, 2015

[W]hile it’s still early, some developers say they’ve been pleasantly surprised by reactions to their Apple Watch apps. Lark, developer of a health and fitness tracking app, has found engagement rates on the Apple Watch to be fairly high.

…Lark traded more than 200 million texts with Apple Watch users over the past three months — and, according to the company’s metrics, users of Lark’s Apple Watch app launch it 73% more often than users of its iPhone-only sibling.

>> Full article here